IIM Bangalore’s NSRCEL: Storytelling for startups by Coach Vinita Johorey on September 07, 2019: 9:30am to 1:00pm

Vinitha Johorey, In 1991 she was a sales executive in Chennai (from North India). then she got an interest in psychology, consulting. at the class 3rd age she gets reader digest in her house where she shared a story of “Million of Starfish at the shore” One man was trying hard to save some when someone asked him What difference are you making there are millions of starfish then man Answered ”It made a difference to that start fish which is saved”

She is working now as a counselor on therapy.

Story of Greta Thunberg is been shared which made a difference.

Empathy: Empathy for listener should be there in storytelling 

One trick; Start with memory and end with the promise 

Storying telling has narrative arch: trial and tribulation. there are highs and lows but not flattened.

Your story should be to yourself or to others: Why didn’t you give up? WRITE 

Accept your story Write what works for you - Have pride in personal narrative. 

Talking to Strangers: Shashank Shekhar From company Stoned Santa come up with his journey and story for strangers.

He makes personalized handmade art. He has named stoned Santa because Stoned and Santa as a word are ease and good recall value so that’s why he has named his company Stoned Santa. He is a one-man company and manages to give work to 150 Artists + served 5000 customers. Bootstrap company means still not taken money from investors working organically. 

Eureka Moment Story: Joining the dots, family support, finding passion in this idea and spiritual energy which evokes him to working on this idea.

The story for Hiring: Dr. Rajshree from YouAndMeTheatre 

At the age of 15 years, she did her 1st theatre workshop. Now she is 39years still doing theatre. She is a Bharatnatyam dancer.

Mostly artist thinks commerce or business is a bad word. But, She feels commerce is a good word. As an artist, need to wear commerce in their art so that they can demand money. 

Hire a person who has the same fire burning as you. Which can we identify from your story whether they are connecting with it?

As a metaphor of an artist: What is that something that engineers can go empty stomach for 2 years for engineering. That will be the passion or fire burning. so, held to that conviction which most of the great artists like Nawaz, and more do. 

Theatre is a positive agent for mental health.

Story: Draw what is your story? Write, connect, resonate, wear, pride. After wearing see where you can go/ what you can do.

Story to Customer: Nanda Chougle from DigiSec 360 Cyber Security company.

She is an engineer and years of experience in Software Development and She got her calling by cybercrime happen to her. 

She lost money in Bank so, she leads to the police for help. but there was a gap which she felt to start working on. and she able to tract the person. Her company customer is business.B to B model. It's been 10 months since she is making this company. 

She has a different story to the different customers based on vertical of industry. We can also think of stories for customers and change it with time and experience. She always has statistics and storytelling which works for her. 

In story to the customer she was coming to a solution but, she got advice not to give the solution directly but 1st prime them and see 1st of they are ready to accept the story. So, we need to 1st get the trust and then empathy and its circular in the conversation we have to again and again built trust and empathy. 

Story to Media: Laxmi from Adinatural Agricultural Aggregator 

The story is Millet is a perishable food which lasts 1 month and the real-life story of a farmer because of food mafia can’t sell its millet and even have to waste its grown millet. They have now 300 farmers on their platform, B to B market, transparent between farmer and buyer. They take an 8 to 10% margin from buyers.

The mission statement is “Stop food waste” something. 

This platform is also there from the government's name is eNam.

Story to Investor (Also name as Elephants) from Vandana Suri Founder of Taxshe

An investor banker becomes a Cab driver.

Shared an incident of 2015 Rape in Uber, Where that victim lady gave a mission statement to her If Uber driver is lady then it has not to be done.

Mission Statement: Women Safety, Child Sexual abuse. 

Women driver driving women + children 

Now she has 38 drivers helping 600 children in Bangalore and Delhi (but she says she helped to save 1.2 million incident in 4 years) that is the impact her company is doing. 

She is thinking: What if I am Selling to investors? Her answer She got: Her company is alternate Mom taking kids to school. 

Key: Sustainability + Value before market. 

How to Scale with the challenge given:

- 4500 client waiting 

- 3x pricing than a cab 

- 60k women salary a month 

- media cost, social coverage cost + software 

3years black she got an offer of 50% stake for 7 crore but She has not taken it because She is not looking for a profit and exit investor she is looking for a long term understanding of the need of investors. i.e. Social Impact Investor. 

Now, Company valuation is 70 crore which 30% margin.